Chocolate so ethical it’s not-cool parent approved.

Ask: Show millennial parents that Tony’s Chocolonely is the perfect solution to their treat dilemma, because it’s high quality and ethically sourced.

Insight: For parents, the right choice isn’t always the cool choice.

Idea: Tony’s Chocolonley is so ethical that not-cool parents approve too.

Awards 🏆
GOLD Crowbar Awards

Role
Art Director

Client (Spec)
Tony’s Chocolonely

OOH

The Cool Chocolate For Not-Cool Parents_Billboard 1 (1).jpg
The Cool Chocolate For Not-Cool Parents_Billboard 3 (1).jpg
The Cool Chocolate For Not-Cool Parents_Billboard 2 (2).jpg
The Cool Chocolate For Not-Cool Parents_Billboard 4 (1).jpg

Credits: Sara Kelly (AD), Catherine Butler (CW), Charlie Goldman (Strategist)

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