Depop, gamified – 2000s style.
Ask: Get more Gen Zers selling on Depop.
Insight: Gen Z grew up loving selling items in video games, but selling IRL is far too much work.
Idea: Play Mode is a gamified version of the Depop seller interface that makes selling fun again.
Role
Art Director, UX/UI Designer
Client (Spec)
Depop
Case Study
Work
Credits: Sara Kelly (AD), Catherine Butler (CW)