Breaking sensory barriers of activewear.

Ask: Tell the story of On’s distraction-free activewear to a new audience.

Insight: For people with autism and sensory processing disorder, stimuli in activewear can be a debilitating source of sensory overload.

Idea: With Stimuless, On helps sensory-sensitive athletes discover and embrace the highs of movement.

Role
Art Director

Client (Spec)
On

Case Study

The Stories

OOH & Social

OOH and targeted social media ads will highlight how athletes with autism and sensory processing disorder find release in On’s distraction-free apparel, directing people to on.com/stimuless.

Online Retail

Sensory Preferences

At on.com/stimuless, users can use new filters to discover Swiss-engineered apparel options that support sensory-friendly experiences—like DryTec™, LightSpray™, or ThermaTec™.
For example, a user who is overstimulated by compression and sweat will be shown DryTec™ and relaxed fit apparel.

Social Outreach

Influencers

We’ll get the word out with the help of social media’s most-followed autism and SPD advocates, who have gained a following sharing their experiences with sensory overload and exercise.

PR Packages

We’ll send them On apparel that meets their preferences in sensory-friendly packaging. They can share these experiences in On apparel with #OnStimuless.
For example, @trevorcarroll_, fitness influencer with autism, will receive apparel that’s tagless, seamless, and tight—a perfect fit for his needs—so he can feel comfortable and spread the word to his following.

Social Impact

Right To Run x Special Strong

Right to Run, On’s social impact partnership program, will team up with Special Strong, an adaptive fitness organization that supports athletes with various disabilities, including autism and SPD.
Right To Run will provide funding, donate apparel, and sponsor Special Strong athletes to promote inclusivity through movement.