Sprinkling comfort into your future.
Ask: Show millennials that Kraft Mac & Cheese is a lifelong friend.
Insight: 1 in 3 millennials are anxious about the future.
Idea: No matter what the future holds, Kraft Mac & Cheese is the ultimate comfort.
Role
Art Director, Copywriter
Client (Spec)
Kraft Mac & Cheese
Case Study
Activations
Interactive Kiosks
Future Bowl Boxes
OOH
Mobile Experience